Cookie Policy
How WiFi Attendance uses cookies and similar technologies, and how you can manage them.
This Cookie Policy explains how Cloud Xperte Pvt Ltd ("we", "us", or "our") uses cookies and similar technologies on WiFi Attendance. It should be read alongside our Privacy Policy, which describes how we collect and use your information.
What Are Cookies?
When you visit our website, we store a small amount of information on your browser, mostly in the form of cookies. A cookie is a small text file placed on your device that lets the site remember your actions and preferences over time. We use cookies to ensure the site functions properly, to remember your preferences, and to understand how you interact with our content so we can improve your experience.
How We Use Cookies
We use cookies to give you a more personalised and frictionless experience, including to:
- Keep essential parts of the site working and remember your settings
- Measure and analyse how our site is used so we can improve it
- Deliver and measure the performance of relevant advertising
- Pre-fill forms and reduce friction during sign-ups and enquiries
Types of Cookies We Use
Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking certain cookies may impact your experience on the site.
| Category | Purpose | Typical Duration |
|---|---|---|
| Necessary (Functional & Essential) | Remember your specific preferences and keep the site working — login state, interface settings, and language choices — so you do not have to reset them on every visit. These cannot be switched off. | Session / up to 12 months |
| Analytics (Performance) | Count visits and identify traffic sources so we can measure and improve the site. Through integrations such as Google Analytics, they help us understand behaviour and see which content is popular. | Up to 24 months |
| Marketing (Targeting & Social) | Let us and our advertising partners show you more relevant ads and measure their performance. These power retargeting, ad frequency capping, and social sharing widgets, and may track your browser across other sites. | Up to 12 months |
| Simplified Forms (Convenience) | Store basic information (such as your name or email) locally on your device to securely pre-fill forms, reducing friction and saving you time during sign-ups or enquiries. | Up to 6 months |
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages, such as analytics providers and advertising partners. These parties may set their own cookies to recognise your device and compile non-personal information about how you and others use our site. This Cookie Policy does not cover the use of cookies by any third parties, and we encourage you to review their respective privacy and cookie policies.
How We Deploy and Utilize Cookies
Once you provide consent, the categories above are activated through the following technologies and practices, each mapped to a specific purpose on our site.
1. Tracking Pixels and Tag Management
To make analytics and advertising cookies function, tracking codes are installed on our website's backend.
- Tag Manager: We use tools such as Google Tag Manager to deploy and maintain our tracking pixels, ensuring that specific user events fire accurately across our marketing funnel.
- Advertising pixels: Platform-specific pixels (such as the Meta Pixel) allow cookies to track customer actions after clicking an ad, such as viewing a feature page, starting a trial, or completing a sign-up.
2. Analytics and Performance Monitoring
To utilise performance cookies, our website is connected to an analytics platform (such as Google Analytics).
- Traffic and behaviour: Our analytics dashboard counts total visits, tracks where traffic comes from, and observes how users move around the site.
- UX improvement: This aggregated data helps us identify our most and least popular pages so we can continuously measure and improve the site's performance and layout.
3. User Personalisation and Session Management
To make good on functional cookies, our content management system and login portal are configured to remember user states.
- Persistent logins: Cookies keep customers signed into their accounts for extended periods (for example, 30 days) unless they manually log out, so they do not have to re-enter their credentials on every visit.
- Saved preferences: The site reads functional cookies to automatically load a user's preferred language, region, or customised interface features.
4. Ad Retargeting Campaigns
With targeting cookies active, we optimise our paid advertising spend.
- Audience profiles: Advertising partners use these cookies to uniquely identify users' browsers and build profiles of their interests.
- Relevant ads: These profiles power retargeting campaigns that display relevant advertisements to past visitors as they browse other websites or social platforms.
- Frequency capping: Tracking capabilities prevent the same ad from continuously reappearing to the same user, ensuring a better experience.
5. Social Media Sharing Tools
- Social plugins: Social media widgets let visitors easily share our content with their networks. These cookies may also track users across other sites to build interest profiles that influence the content they see elsewhere.
6. First-Party Data Strategy
As the digital landscape shifts and third-party cookies are phased out globally, we increasingly rely on first-party data (information you provide directly, such as your email or phone number).
- Customer data platform: Our forms and login portals are connected to a customer data platform or unified CRM so we can continue to track and personalise experiences in a privacy-compliant way.
Managing Your Preferences
You can accept all cookies or customise your choices at any time using our cookie preference centre. You can also control cookies through your browser settings, where you can refuse all cookies or indicate when a cookie is being sent. Please note that if you disable certain cookies, some parts of the site may not function properly.
Most browsers let you view, manage, and delete cookies through their settings menu. For more information, refer to the help documentation for your specific browser.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use or for legal and operational reasons. We will post any changes on this page and update the "Last Updated" date above. You are advised to review this policy periodically for any changes.
Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us at info@wifiattendance.com.